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Station Profile

Jay zFormat & Call Letters

Rhythmic Hot AC - KJXX FM

Format Description

1019 The Block is the Cape’s Throwbacks & Today’s Jams station.

1019 The Blockis the area's only Rhythmic Hot Adult Contemporary Radio Station and is targeted to reach affluent adults 18 to 49 with a core demo of 18 to 34.

The majority of 1019 The Block audience is Women 18+. The station boasts a heavy emphasis on music, personality, and community involvement.

Programming:  1019 The Block is Alexandria’s exclusive Rhythmic Adult Contemporary radio station playing a blend of Throwbacks and Today Jamsl. The music audience is primarily 18+ African American. The income for African American households making $75,000+ has grown by over 60% in the last decade. 55% of Alexandria's consumers are African American.

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Artist Profile:  1019 The Block features artists like Usher, Jay-Z, Mariah Carey, Beyonce, Rihanna, Drake, Chris Brown, The Weeknd, Michael Jackson, 21 Savage, Mariah Carey & Boyz II, Robin Thicke, Chris Brown, Paula Abdul, Laffy Taffy, Montel Jordan, Alicia Keys, Pop Smoke, Flo Rida, Color Me Badd, Meek Mill, Travis Scott and much more.

Station Philosophy:  1019 The Block is committed to serving the community that makes up the station’s loyal audience. With a variety of local events, issues, entertainment, charities...

1019 The Block is the source of news, information for thousands of African Americans in the Alexandria Metro.

Get exposure to thousands of potential customers every day on 1019 The Block FM.

Demographic Profile

1019 The Block's listeners are in their prime spending years.

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Age:  1019 The Block targets women 18 to 49 with a core demo of 18 to34.

Gender: Females 18+ living in Alexandria favor 1019 The Block's format.

- 65% of  Urban AC listeners on 1019 The Block are female while 35% are male.
- The majority of this consumer group falls significantly into the 18 to 49 age group.
- 75% of 1019 The Block is African American and 25% are white. 

Education: Over 55% have attended college. Almost 35% have completed high school.

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Household Income: 1019 The Block's listeners have earning power.

- Over 30% of 1019 The Block adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 
- Approximately 20% have an HH annual income of more than $50,000 to $75,000.
- Over 20% have anHH income over $75,000.

Occupation:  1019 The Block targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

1019 The Block's format targets consumers with high disposable income. 


1019 The Block Listeners

woman shopping 107- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Almost  90% went out in the past month.
-  In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories.

Home:  1019 The Block targets homeowners. 

A huge category with these consumers is home improvement and home decorating.

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In the past year, many of  1019 The Block listeners have spent money on painting or wallpaper, remodeling bathrooms, and kitchens, landscaping, carpeting or floor covering, replacing windows, and other home improvements.

Investments:  1019 The Block targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities:  1019 The Block attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking.  1019 The Block listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

1019 The Block listeners are in their prime income and spending years.


African American Consumer Facts  

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The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence, and household income will continue to impact the community’s economic power, especially with women. 

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, health care, and financial management services. 

African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services. 

African-American women tend to be the primary decision-makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them. 

Trends in technology adoption and social networking also provide this group an influence over popular culture beyond the limits of ethnic categorization.


Here's Why 1019 The Block Targets Women

woman 6780% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
25% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
85% of all new vehicle purchases are directly influenced by a woman.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

1019 The Block targets listeners with purchasing power in Alexandria and surrounding areas.

 

  1019 The Block Coverage Map 

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